Phew! It’s been a long time coming but we have finally finished the mobile version of Ethical Superstore site. You can view the site at Ethical Superstore Mobile although it only looks any good on a mobile device of if you make your browser window very small.
So what took us so long? The main problem is that the world of mobile sites is full of half baked solutions, agencies that will gouge your eyes out and an approach to doing business that seems closer to the Wild West given how many cowboys are out there. I guess it should come as no surprise that when a new web technology comes along everyone jumps on the bandwagon and starts telling everyone they need an app or mobile version of their site. The tools are still be worked on but everyone wants first move advantage.
Initially we decided to create a version of the site that was completely standalone using an App builder. This turned out to be a fiasco as no one appeared to ahve used the tool to actually *sell* anything given how many bugs we found. We abandoned that route and decided to develop the technology in house. Using excellent libraries from JQuery made life much easier and now we are in business selling via mobile devices.
And the lessons learnt? If you want to be first in a space you’ll need deep pockets. The “bleeding edge” of technology invariably has a few dead ends and blind alleys to reverse out of. Next task is to start rolling out to a few clients and Appifying the whole experience….